the one thing i find funny about that commercial, is they brag their hindependant front suspension up, which unless you go f150, they dont offer anymore...... i guess they all win some and lose some..... ford was smart enough to go back to solid front axles on the 3/4 ton and bigger trucks....... i recently had a f550 in on my hoist at work...... pulled the rear diff cover, and holy crap.... they aint messing around on them trucks..... everything is massive in those.... except the stereo knobs..... i replace about 1 a month on this truck.