WOW! Didnt expect this;
It’s official. After weeks of rumors, Sergio Marchionne, managing director of Fiat and CEO of Chrysler, has officially announced that Dodge trucks will be separated from cars under the Dodge Ram brand.
“The brand-focused strategy has been refined further with the unbundling of the Dodge Brand which now consists of the Dodge Ram Brand and the Dodge Car Brand organizations,” Marchionne said. “This reorganization will allow us to protect and develop the unique nature of the product offerings within the Dodge Brand.”
The full vehicle split hasn’t been released yet, but the Ram nameplate is expected to be used for pickups, commercial vans and body-on-frame SUVs, while cars, minivans and most crossovers will be sold under the Dodge cars badge.
Fred Diaz Jr. has been appointed President and CEO of the Dodge Ram brand. Diaz will also be the lead executive for the Ram sales organization in the U.S.; Diaz has been with the Chrysler since 1989.
For a company facing many tactical and strategic challenges, is splitting trucks from cars the right thing to do?
http://news.pickuptrucks.com/2009/10/dodge-trucks-to-be-separated-from-cars-under-ram-brand.html
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